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Blog &
Industry News.

Outdoor advertising trends, DOOH strategies, and industry developments from Indonesia's leading media network.

Tren periklanan luar ruang, strategi DOOH, dan perkembangan industri dari jaringan media terdepan Indonesia.

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Explore Our
OOH Advertising Blog.Temukan Blog
Periklanan OOH.

From brand awareness strategies to SmartDOOH trends — an industry guide for media decision-makers.

Dari strategi brand awareness hingga tren SmartDOOH — panduan industri untuk pengambil keputusan media.

Iklan DOOH di Bandara OOH Insights
23 Mei 2026

5 Reasons Airport DOOH Advertising is More Effective for Premium Brands5 Alasan Iklan DOOH di Bandara Lebih Efektif untuk Brand Premium

Airports are Indonesia's busiest venues. Airport audiences have high dwell time and above-average spending power — the ideal combination for premium brands seeking strong brand perception.

Bandara adalah venue dengan lalu lintas paling padat di Indonesia. Audiens di bandara memiliki dwell time tinggi dan spending power di atas rata-rata — kombinasi ideal untuk brand premium yang ingin membangun persepsi kuat.

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Videotron vs Billboard OOH Insights
10 Apr 2026

Videotron vs Conventional Billboard: Which is Right for Your Campaign?Videotron vs Billboard Konvensional: Mana yang Tepat untuk Kampanye Anda?

From content flexibility to cost efficiency, digital Videotron offers significant advantages over static billboards. Discover the full comparison before allocating your media budget.

Dari fleksibilitas konten hingga efisiensi biaya, Videotron digital menawarkan keunggulan signifikan dibanding billboard statis. Temukan perbandingan lengkapnya sebelum mengalokasikan anggaran media Anda.

Read More →Baca Selengkapnya →
SmartDOOH IoT Industry News
15 Mar 2026

SmartDOOH: The IoT and Big Data Revolution in Outdoor AdvertisingSmartDOOH: Revolusi Iklan Luar Ruang Berbasis IoT dan Big Data

SmartDOOH technology integrates IoT and big data analytics into out-of-home media. How is this innovation changing the way brands measure campaign effectiveness and maximize ROI?

Teknologi SmartDOOH mengintegrasikan IoT dan analitik big data ke dalam media luar ruang. Bagaimana inovasi ini mengubah cara brand mengukur efektivitas kampanye dan memaksimalkan ROI mereka?

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Antara News Integration DOOH OOH Insights
20 Jan 2026

Antara News Integration: Why Editorial Context Matters in DOOH AdvertisingAntara News Integration: Mengapa Konteks Editorial Penting dalam Iklan DOOH

Antara live news integration on every HCM screen is more than filler content — it is an editorial context that places your brand alongside the country's official news source.

Integrasi live news Antara pada setiap layar HCM bukan sekadar konten pengisi — ini adalah konteks editorial yang menempatkan brand Anda di samping sumber informasi resmi negara.

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K-Shaped OOH Strategy OOH Insights
12 Des 2025

K-Shaped OOH: A Strategy to Reach Indonesia from Airports to KAI StationsK-Shaped OOH: Strategi Menjangkau Indonesia dari Bandara hingga Stasiun KAI

The K-Shaped strategy places media across Indonesia's two main mobility corridors — the upper arm of airports for premium audiences, the lower arm of KAI stations for unmatched mass reach.

Strategi K-Shaped menempatkan media di dua jalur utama mobilitas Indonesia — upper arm bandara untuk audiens premium, lower arm stasiun KAI untuk jangkauan massal yang tak tertandingi.

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TV I-Media Captive DOOH OOH Insights
5 Nov 2025

TV I-Media: First-Generation DOOH in Government Agency Waiting RoomsTV I-Media: DOOH Generasi Pertama di Ruang Tunggu Instansi Pemerintah

TV I-Media brings DOOH advertising to government offices and hospital waiting rooms — captive audiences with the highest dwell time of all DOOH formats in the Indonesian market.

TV I-Media membawa iklan DOOH ke ruang tunggu kantor pemerintah dan rumah sakit — audiens captive dengan dwell time tertinggi di antara semua format DOOH yang ada di pasar Indonesia.

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Satu PO Tiga Format DOOH OOH Insights
18 Okt 2025

One PO, Three Formats: The Efficient Way to Run a National DOOH CampaignSatu PO, Tiga Format: Cara Efisien Menjalankan Kampanye DOOH Nasional

One purchase order covers Videotron outdoor, TV Robot indoor transit, and TV I-Media gov captive. One proposal, three formats, 35+ cities — no multi-vendor complexity.

Satu purchase order mencakup Videotron outdoor, TV Robot indoor transit, dan TV I-Media gov captive. Satu proposal, tiga format, 35+ kota — tanpa kerumitan multi-vendor.

Read More →Baca Selengkapnya →
Captive Audience DOOH Strategy Industry News
2 Sep 2025

Why Captive Audiences are the Greatest Asset in a DOOH StrategyMengapa Captive Audience adalah Aset Terbesar dalam Strategi DOOH

Captive audiences — those who are present with no choice but to look — deliver the highest attention quality of any advertising medium. This is why indoor DOOH formats are increasingly sought after by brands.

Audiens captive — mereka yang hadir tanpa pilihan untuk tidak melihat — memberikan attention quality tertinggi dibanding medium iklan lainnya. Inilah mengapa format indoor DOOH semakin diminati brand.

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Satu brief. Tiga format. 35+ kota. Ceritakan target audiens Anda — tim kami akan memetakan tempat merek Anda di kanvas.

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